How Facebook Profits from Fake Likes

I discovered this great video on the Digg.com email newsletter this morning. It’s a great explanation of why paying to promote your Facebook Fan Page is not necessarily the best marketing strategy. It reinforces what I’ve always told clients, “Build your following on information and content that your followers want and need”. It’s another way of saying “To thine own self be true.”

I’d love to hear your thoughts on this video and also learn if you have a different perspective on this.

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